Delivery Trucks

Overview: Wrapping delivery vehicles is a powerful strategy that turns ordinary transportation into dynamic moving advertisements. Due to the nature of Buncha’s offering, our vehicles deliver throughout neighborhoods across the greater metro area, making this OOH branding approach highly effective for enhancing brand visibility and reaching a broad audience. With vibrant, eye-catching designs and clear messaging, our trucks serve as an extension of our brand story, creating strong first impressions and fostering lasting brand recognition.

Buncha had 8 wrapped vehicles across the greater Twin Cities and Denver, CO. There were two variations prior to the rebrand and three variations with the rebrand (as seen below).

Design Elements:
Color: Staying consistent with our brand and other marketing efforts, using a full yellow wrap was a no-brainer. Yellow has become synonymous with Buncha and is a color that stands out amongst other brands and other vehicles on the road.
Side Panels: One-Stop Shop for Your Weekly Restock is a concise quip that tells a larger story. The highlighted portion really calls out the convenience of the Buncha service - letting potential customers know that they can get everything they need, at once.
Rear Panel: The copy found on the back further explains the side copy and doubles down on Buncha’s value prop. When we say ‘one-stop shop,’ we mean it. Customers can get multiple stores, delivered at once, for a low fee!
Iconography: As a grocery delivery service, the outlined food icons illustrate the service in a fun, unique, and friendly way. Additionally, showcasing the logo on all sides of the vehicle ties the story together and lets a potential customer know where to reap the benefits of the value props displayed on the vehicle.

Design Elements:
Color: *See above design’s explanation*
Side Panels: Your neighbors save more than you on groceries is a fun, yet bold, way of creating FOMO amongst the community. It is meant to elicit the question - how? With inflation at a high, the highlighted portion of the messaging really showcases the money-saving opportunity one has with Buncha. We also added a ‘your buncha driver’ callout on the door to showcase that we don’t use contracted employees, but instead have our own employees who are trained to provide the best experience.
Rear Panel: The rear copy doubles down on the affordability value prop, while also showcasing our dedication to quality service. People often correlate grocery delivery with expensive (thanks to our competitors), however the Buncha model is different. We’re telling prospective customer that with Buncha, you can save 20%, yet get an infinitely better experience - something we often hear from customers as to why they switched to Buncha from other services.
Iconography: *See above design’s explanation*

Event Van

Design Elements:
Color: *See above design’s explanation*
Side Panels: Being that our event van is significantly smaller, there is less room for messaging similar to shown above. Therefore, we took this opportunity to clearly showcase our company name and what the service consists of, knowing that we have the opportunity to go into more detail in-person at the events.
Rear Panel: The rear copy highlights what makes Buncha different from other delivery services. Customers on Buncha can get multiple stores, delivered at the same time, for one low fee.
Iconography: *See above design’s explanation*