Overview: I signed Buncha up to participate in the Maple Grove Days Parade and Plymouth on Parade. These two cities in particular had a great foundation of customers and were leading our market but still had a lot of room to grow. With a decent amount of notoriety in the area, I figured an added presence in the community would create brand recall, as well as dialogue amongst community members both familiar and unfamiliar with the brand.
Parades offer a unique opportunity for Buncha to engage with members of the communities we service, strengthen our brand presence, and demonstrate our core values of being neighborly and playful.
Both parades were live streamed by local news station CCX Media.
