Overview: As news continues to be a primary source of information for the community, press coverage became a crucial element of our overall marketing strategy. Understanding the impact of local media, I collaborated closely with a range of television, print, and online outlets to share Buncha’s story and highlight new features and offerings. Working with both local (greater metro area) and hyperlocal (city and neighborhood) media stakeholders, I ensured that our messaging resonated with the right audience and aligned with both community interests and industry trends. Through strategic pitching, tailored content, and timely press outreach, I was able to generate meaningful exposure for Buncha, raising awareness and driving engagement across multiple platforms. This targeted approach not only amplified our brand’s visibility but also helped establish Buncha as a trusted name within the local market.
Highlight
CBS News | July 9, 2023
Segment Title: Buncha seeks to make grocery shopping easier for you and your neighbors
In this segment, I provided a brief overview of the Buncha model, discussed where the idea came from, how the business has grown and expanded, as well as the excitement for the future. The news anchor used our story as a life lesson of taking risks and going after a dream.
Disclaimer: Despite the fact my actual name was not used once and was instead replaced with Annie and Amy - it is indeed me, Angie Eggerichs 😉
Additional Press
Voyage Minnesota Magazine | July 31, 2024
Article Title: Conversations with Bharat Pulgam
. . . With the software in hand from their first go-round, Pulgam and his co-founders retooled their efforts and, for two years, their service focused on neighbors picking up orders for neighbors. Then, in 2022, Pikup became Buncha, and the service transitioned to a driver-based delivery service with the idea being to “get a buncha people to order together at the same time, to help them save money together,” he says.
Hometown Source - Star News | September 22, 2023
Article Title: Grocery delivery service expands to Otsego, Albertville, elsewhere
. . . She stated that aggregating deliveries allows Buncha to maintain a low overhead, so that they only need to charge $1.45 per grocery delivery (without markups or hidden fees). By making deliveries more efficient, they also cut carbon emissions by having fewer delivery vehicles on the road.
“Because we are only taking one vehicle and doing those routes, it cuts about 80% carbon emissions compared to other services or if individuals were to go to and from the store by themselves,” Eggerichs said.
Maple Grove Magazine | September, 2023
Article Title: Buncha App Delivers the Goods
. . . there’s a better way to get your groceries—a cheaper, more efficient eco-friendlier way—and he’s rolling his idea out to the Twin Cities, one ZIP code at a time.
The Maple Grove resident is the CEO of Buncha, a grocery delivery app that offers prescheduled service for a set delivery fee of $1.45. “You can count on the schedule,” Pulgam says. For example, Monday might be Costco, Tuesday could be Target, Wednesday might be Aldi … You get the gist.
Stroll Magazine - North Oaks | March 2023
Article Title: Meet Sam Lerdahl - Your neighbor & co-founder of Buncha!
In 2022, Buncha (a grocery delivery service) saved our Twin Cities community: $78,699.65 in delivery fees, 51,700.5 miles of drive time, and 47,866 pounds of carbon emissions compared to other delivery services.
Impact: The city of North Oaks saw a 312% increase in order volume following the March edition of the publication.
Stroll Magazine - Parkwood Knolls | February 2023
Article Title: Meet Buncha: Grocery Delivery, Reinvented
Did you know that most delivery apps wipe out profit margins for the merchants that have invested in our communities long before delivery became standard?
Did you know that most delivery apps markup their products by as much as 30% in addition to adding delivery and service fees?
Buncha is here to tell you - there’s a better way.
Hometown Source - Sun Current | November 11, 2022
Article Title: Grocery delivery service focuses on Edina following rebranding
. . . According to Angie Eggerichs, director of marketing, Buncha has saved the Twin Cities metro over $70,000 in delivery fees this year.
“By planning ahead with our store partners and creating highly efficient neighborhood routes – think one truck delivering 30 orders versus 30 cars delivering one order each – we are able to limit overhead, reduce costs for our merchants and essentially divide the delivery cost amongst neighbors,” Pulgam said.
Star Tribune Newspaper | October 21, 2022
Article Title: Minneapolis-based Buncha aims to lower grocery delivery fees
Driving around the Twin Cities, you might have noticed a growing number of bright yellow bags on neighbors' porches.
The totes are from the newly-rebranded Minneapolis grocery delivery service Buncha, formerly called Pikup. In the past year, Buncha has significantly grown its staff and expanded outside of Minnesota.
KSTP Twin Cities Live | March 1, 2022
Segment Title: Pikup Innovative Grocery Delivery Service
Description: In this segment, the anchors exude excitement over the concept of Pikup - sharing how it differentiates from other services and the benefits one can expect as a customer. Kelli Hanson joined Pikup for a day - coming to the office for an interview with the CEO and tagging along on a delivery to connect with a customer and hear about their experience using the service.
FOX 9 | February 23, 2022
Segment Title: New grocery delivery app aims to bring back the days of the milkman
Description: A brand new delivery app called "Pikup" has hit the market... and it's out to change the world of deliveries. Alix Kendall recently caught up with the team during a delivery to find out what makes "Pikup" unique, and why it could save you money.
KARE11 | January 20, 2022
Segment Title: Behind the Business: Twin Cities startup ‘Pikup expanding weekly delivery service to east metro
Description: On the heels of a Minneapolis-based startup closing $1.8 million in funding from early employees of Nextdoor and Instacart, Kare11 goes behind the business to learn all about Pikup - a new company founded right in Minneapolis.