Overview: MN&Co. is a news station segment on KARE11 that aims to showcase and promote local businesses in Minnesota. Through sponsored segments, this show provides a platform for local companies to gain exposure and connect with their target audience.
Buncha has experienced great success through its previous features on KARE11, with increased downloads and exposure following segments like 'Behind the Business.' Recognizing that our target audience forms a significant portion of KARE11's viewership, the objectives for the MN&Co. segments were threefold: (a) reconnecting with viewers who had previously seen Buncha on KARE11, (b) introducing our brand to new potential customers in the Greater Twin Cities community, and (c) establishing social proof and credibility through a trusted channel.
Description: In this segment, Bharat shared the story of what inspired the creation of Buncha; he gives an overview of Buncha, insight on how the model works and what customers can expect. This segment also served as an announcement for Buncha’s expansion into MN-8 (Albertville, Dayton, St. Michael, Otsego, Rogers) and MN-6 (Apple Valley, Burnsville, Lakeville).
Description: In this segment, Bharat discussed how the Buncha model differentiates from other services and introduced two new features. Viewers were introduced to Buncha’s one-stop shopping feature, allowing customers to get multiple stores delivered at one time, as well as the ‘My List’ feature which auto-populates items based on a user’s in-app grocery list.
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