Overview: When looking for community-centric, low-cost, opportunities to showcase the Buncha brand, I went a bit out of the box and reached out to cities that were hosting outdoor movie nights throughout the summer. With a commercial I was proud of, I figured why not bring it to the big screens?!
While most cities had never had a company sponsor the movie night with a free snack table in exchange for a commercial spot for the preview, a few of them were willing to give it a go!
For each city, I added a personalized clip to the beginning of the commercial and added a voice over introduction to match (Champlin’s just happened to be extra personalized!)
It was a great way to engage with the community in a fun, non-instrusive way that guaranteed their attention and gave them an overview of the brand.
