Events overview: When planning or scoping out events to attend, I always kept the prospective customer at the forefront of my strategy. My goal was to identify unique opportunities within the local community to showcase the brands I represented and engage with both current and potential customers.
When attending events, I ensured the audience aligned with the brand’s target demographic, and for events I planned and executed, I crafted experiences designed to attract individuals who matched that same customer profile.
While events offer growth, networking, and visibility, they also allow the brands to come to life. In-person interactions with potential and existing customers build trust and brand loyalty, as customers are able to engage in meaningful conversations, ask questions, and gain a deeper understanding of the service.
Highlight
Overview: Chalkfest, a vibrant two-day street art festival featuring food trucks, entertainment, and family-friendly activities, has become a must-attend event for Buncha. It’s the perfect opportunity to connect with our target audience, as families from across the Twin Cities gather to admire four blocks of stunning chalk art created by talented artists from around the globe.
To make our presence unforgettable, we embraced a quirky idea: handing out bananas, inspired by our logo, at our tent. This fun giveaway ensured that every adult—and every parent coaxed by their children—had the chance to learn about Buncha, receive a coupon, and engage with our enthusiastic team members.
In 2024, we distributed an impressive 4,000 bananas—and we ran out!
Company: Buncha
Company: Hy-Vee, Inc.
